Client: Charity
Message: Be greener
Target audience: 15-20 inner city teenagers
Idea1-Green Make up Party
Idea2-Buy and Donate in Charity shop
Idea 3- Advertisement in school
Final Idea
Highly awareness charity encourage teenager to eat
meat-free organic meal, by selling healthy food in school canteen.
Eg: organic meat-free sandwich, noodle,rice,soup
outcome: series of poster in school
( paste along the way on the way to school canteen)
Survey taken in school
Light food
Organic meat-free meal > light food > healthy > slim down >
attract them to buy > Protect the earth
Food is so light that they are floating in the air.
Thinking of light food, I associated with air, floating, space
astronaut. I was inspired by a video in youtube about how
people consumed food in astronaut.
Series of advertisement?
On earth.
A series of advertisements lead people to the store.
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